From the data you already have to a campaign you can actually run.
No jargon, no data science team, no long transformation programme. Five steps, each one producing something you can use.
One signal, five steps.
- 1
Bring the data you already have
Excel / CSVGoogle SheetsCustomer sales dataGA4Google AdsCampaign reportsCRM dataShopify data - 2
Find the opportunities
Highest-value customersUnexpected product affinityUnderused audiencesInefficient acquisition spendRepeat-purchase opportunitiesGeographic opportunitiesEmerging demand - 3
Decide what to do
Audience strategyPropositionMessageChannel strategyAcquisition plan - 4
Activate
Google SearchPerformance MaxMetaYouTubeCRMEmailDV360 (enterprise) - 5
Measure what happened
Recommendation → outcomeCampaign results
What data can I use?
You do not need all of these to start.
Sales data
What people bought and how much they spent.
Customer data
Who buys, how often and how valuable different customers are.
Website data
How visitors find and use your website.
Marketing data
Which campaigns produced traffic, leads, conversions and revenue.
Product data
Which products perform together.
Delivered into the Data-to-Activation application.
The website explains the method. The separate product is where the analysis, plans and outcomes live.
Data
Everything you have connected or uploaded, in one place.
Opportunity Centre
Scored opportunities with the evidence behind them.
Audience Strategy
Who to target, and why they are worth targeting.
Activation Plan
What to run, on which channel, in what order.
Campaign Brief
A brief your team or agency can execute immediately.
Outcome Tracking
What actually happened after the recommendation.