From data insight to real activation.
Projects are built around a validated business problem. Scope and price depend on complexity, duration, datasets, systems, markets, channels, integrations, governance and stakeholders.
Complexity bands
Guidance without forcing your work into a package.
MeidiaGlobal uses the Data Scan to define scope where appropriate.
Focused Project
£1,500–£3,000 per weekTypical duration: 1–2 weeks
- — One clear business problem
- — Limited datasets
- — One market
- — One or two activation channels
- — Straightforward analytical requirements
Advanced Project
£3,000–£6,000 per weekTypical duration: 3–6 weeks
- — Multiple datasets
- — Several customer groups
- — Several marketing channels
- — Significant analysis
- — Activation strategy
- — Several stakeholders
Complex / Enterprise Project
£6,000–£15,000+ per weekTypical duration: 2–6 months
- — Complex first-party data
- — Several systems
- — Multiple markets
- — Enterprise stakeholders
- — Governance requirements
- — Data architecture
- — Private environments
- — Custom integrations
- — Activation architecture
Custom scope
Examples
Projects shaped around the problem to solve.
Customer Acquisition Project
- Business problem
- Find where profitable acquisition can improve.
- Potential data
- Customer, sales and campaign data
- Potential activation
- Audience and channel strategy
- Typical length
- 1–6 weeks
- Indicative complexity
- Focused to Advanced
Audience Strategy Project
- Business problem
- Decide which customer groups deserve attention.
- Potential data
- Customer and transaction data
- Potential activation
- Prioritised audiences and messaging
- Typical length
- 1–6 weeks
- Indicative complexity
- Focused to Advanced
First-Party Data Activation Project
- Business problem
- Put owned customer signals to practical use.
- Potential data
- CRM, customer and consent data
- Potential activation
- Channel-ready activation design
- Typical length
- 3–12 weeks
- Indicative complexity
- Advanced to Complex
Google Acquisition Project
- Business problem
- Improve paid-search acquisition quality and efficiency.
- Potential data
- Google Ads, GA4, sales and margin data
- Potential activation
- Campaign, budget and audience direction
- Typical length
- 1–2 weeks
- Indicative complexity
- Focused
Retention & Cross-Sell Project
- Business problem
- Increase repeat value from existing customers.
- Potential data
- Transactions, CRM and product data
- Potential activation
- Retention and cross-sell programme
- Typical length
- 3–6 weeks
- Indicative complexity
- Advanced
Market Expansion Project
- Business problem
- Identify and plan the next market opportunity.
- Potential data
- Geography, demand, customer and campaign data
- Potential activation
- Market-entry strategy
- Typical length
- 3–6 weeks
- Indicative complexity
- Advanced
Enterprise Data-to-Activation Project
- Business problem
- Activate insight inside complex or regulated environments.
- Potential data
- Multiple private systems and first-party datasets
- Potential activation
- Governed activation architecture
- Typical length
- 2–6 months
- Indicative complexity
- Complex / Enterprise