MeidiaGlobal helps businesses turn data into decisions — and decisions into activation.
You probably already have useful customer, sales and marketing data. We help you understand what it means, identify where to grow, and turn those insights into campaigns you can actually activate.
Data-to-Activation Intelligence.
What we are
A bridge between the data a business already holds and the marketing activity it could be running. We work with organisations from single-spreadsheet small businesses to regulated international enterprises, and we explain everything in plain commercial language first.
What we are not
- —Not just a marketing agency
- —Not just analytics software
- —Not just an AI chatbot
- —Not just a consultancy
- —Not enterprise-only
Three commitments.
Plain language first
If a small-business owner can't follow it, we haven't explained it properly.
Evidence, then action
Every recommendation carries the data that justifies it.
Respect the constraints
Governance and data residency shape the design; they don't stop the work.
Built by an operator who has done this inside a global enterprise.
MeidiaGlobal is led by a senior marketing strategy and data-activation leader with more than a decade inside global financial services — the same discipline, applied to businesses of any size.
Marketing strategy, data activation and digital transformation leadership
Programmes delivered across Europe, Asia-Pacific and Latin America
Built enterprise-grade customer data capability
Led product ownership of a global customer data platform strategy inside one of the world's largest payments and financial services businesses — turning first-party data into audiences marketing teams could actually use.
Governance that regulators accept
Designed regional marketing governance frameworks covering GDPR, local privacy rules and enterprise risk policy, so activation could scale across markets without compliance surprises.
Faster from idea to live campaign
Redesigned operating models and stakeholder ways of working, cutting first-release delivery from more than six months to ten weeks.
Media brought in-house, at scale
Moved international programmatic media from agency to in-house operation, building the specialist team and the measurement to prove incremental revenue.
Vendor and technology selection
Ran enterprise marketing-technology evaluations covering 40+ vendors, judged on capability, governance and operational scalability rather than sales decks.
AI applied to real commercial work
Built AI-assisted workflows for campaign planning, insight generation and executive decision-making; speaker at a global enterprise AI showcase and recognised within an internal AI practitioner community.
Customer data platforms and identity resolution · first-party data activation · programmatic and paid media ecosystems · regional marketing strategy · privacy and risk governance · AI-assisted go-to-market planning · Adobe, Salesforce, Oracle and Google Marketing Platform · cloud data on GCP and AWS.
Figures reflect programmes led in prior enterprise roles. Former employers are referenced in general terms and are not clients of MeidiaGlobal.